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Lingerie underwear industry big talk about underwear + Internet how to reconstruct the underwear industry new ecology

Classification:
Industry news
Release time:
2017/07/31 17:48
May 5, 2016 - 7, the highly anticipated China (Shenzhen) international brand underwear exhibition held in Shenzhen Convention and Exhibition Center. On the afternoon of May 5, the second China Underwear Industry Internet Conference was jointly organized by China Knitting Industry Association, China National Business Information Center, Guangdong Textile Association, Shenzhen Underwear Industry Association and Shenzhen E-Commerce Service Center. Hall 8 was held, the conference invited from the iResearch, microblogging easy, Jingdong, Lynx and many other platforms and dozens of Internet agencies and a number of well-known domestic enterprises to participate in underwear, which is a lingerie industry development Depth of the exchange. In the case of
 
Development: How to reconstruct the new ecology of underwear industry?
Lingerie underwear industry big talk about underwear + Internet how to reconstruct the underwear industry new ecology
We should think deeply about the "China Internet Status and Development Trends", the economy, car networking, Internet of Things will become the new Internet development trend, intelligent robot, intelligent wear Will be developed by leaps and bounds, and the Internet + model and platform, represented by large data, will continue to emerge and have a profound impact on industry and society.
 
Lingerie underwear industry big talk about underwear + Internet how to reconstruct the underwear industry new ecology
Wang Yiu - Vice President of China Chamber of Commerce - China's online retail sales are growing rapidly, 2013-2015 China's online retail market transactions from 18636 yuan (billion) rose to 38773 (billion); network commodity retail penetration The total number of retail sales of consumer goods by 2015 was 26850.7 billion yuan, an increase of 8.6%, most of the data show that the size of online shopping crowd continued to expand. From the Chinese network retail consumption characteristics of the clothing market share of the larger, strong growth in the food industry. In the Chinese online retail market, consumers are more dependent on the B2C platform, and the coastal areas of the rapid development of retail banking. We will be the current Chinese underwear online shopping market analysis, the future of China's network retail sales will gradually slow down, "Internet +" will accelerate the integration of online and offline development, China's retail electricity business will be diversified development trends, online shopping consumers Will be more concerned about the quality and taste.
 
Lingerie underwear industry big talk about underwear + Internet how to reconstruct the underwear industry new ecology
Vice President of Microblogging - We can see the "changes in the era of social marketing" come. With the development of the Internet, the traditional public relations companies, marketing companies will be shuffled, there will be more subdivided, more accurate type of industry marketing, social video consumption era is coming, microblogging will help enterprises to make money media marketing.
Lingerie underwear industry big talk about underwear + Internet how to reconstruct the underwear industry new ecology
Chen Zhaohu - vertical mining founder - I think the underwear industry Internet, intelligent will become inevitable. From the five aspects: to the center, vertical, sharing the economy, debris resources, large data and artificial intelligence to analyze, in the context of vertical development trend of the industry, I hope that with the Internet thinking and tools for the industry to build a lingerie Industry vertical procurement platform, the real reconstruction of the underwear industry ecological chain.
Lingerie underwear industry big talk about underwear + Internet how to reconstruct the underwear industry new ecology
Liu Tiebing - Director of Huijie Group and COYEEE General Manager - "underwear industry post-power business era" has come to consumer demand-oriented "post-power business" era, everything must return to the nature of business, with data and Action to speak; only users, can lead to business opportunities.
Lingerie underwear industry big talk about underwear + Internet how to reconstruct the underwear industry new ecology
Chairman of the Shenzhen Municipal Peer Technology Co., Ltd. - We should think deeply about "China's Internet status and development trend", economy, car networking, Internet of Things will become the new Internet development trend, intelligent robot, intelligent wear will Access to great development, and large data as the representative of the Internet + model and platform will continue to emerge, while the industry and society have far-reaching impact.
Lingerie underwear industry big talk about underwear + Internet how to reconstruct the underwear industry new ecology
 
Jin Aixiang - micro-business legend Lin Xi dream founder - "Lin Xi dream" micro-business road, we are not forgetting the original heart, do a good underwear spirit. In the era of business, the product and the user is the brand to spread the development of the fundamental, it is the cornerstone of success.
The future: the combination of underwear industry and the Internet face what kind of opportunities and challenges?
Lingerie underwear industry big talk about underwear + Internet how to reconstruct the underwear industry new ecology
 
Shenzhen City, e-commerce service center Hong Peilin director (left), Shanghai Xingrong communications founder and CEO Lu Guoming (second from left), green new media CEO Sang Xi Xi (third from left), today headline Shenzhen operations center customer director Yang Jingliang (right Three), Guangdong Xiang Qi Fu Industrial Co., Ltd. Deputy General Manager Zhang Zidong (second from right), cat people than love (Wuhan) Technology Co., Ltd. Cheng Xianghong (right one
President and CEO of Shanghai Xingrong Communication
- Our company is a purely internet company, the main thing is to do the crowd tag. In the face of unfamiliar customers, the first time to know her needs, which for offline shop is a consumer efficiency. Through wifi, FID, Bluetooth technology will be able to accurately locate a person, which for the entire underwear industry, especially the physical store has a great advantage.
Sang Xi Xi - green new media CEO
- Our company is based on new media planning as a guide. The face of underwear market is concerned, the challenge is both an adjustment and an opportunity, companies can be strong combination, focus on excellent marketing, channels and products. Opportunities for some small and medium-sized brand is a counterattack opportunity; and for the big brand, this is a new opportunity, new channels, will also have a number of new consumer groups.
Yang Jingliang - today headlines Shenzhen operations center big customer director
- I think the "Internet traffic" is very important, so far today's headlines have 4.7 billion users, has reached 80% of the mobile side of the market share. Analysis of the status quo by the Internet can be five key words: first, large data. Good content, in order to drive more users. Second, interactive. Learn to launch their own personalized things, with more user groups interact. Third, experience. The store can realize the user experience, so that users have a better understanding of the product. Fourth, convenient. User-friendly access to your product. Fifth, the price. The future of the underwear industry can better change our living habits and ways.
Deputy General Manager of Guangdong Xiangqi Fu Industrial Co., Ltd
We are a comprehensive enterprise with fabric and bra production and sales. I think it is necessary to directly shorten the time of product from design to production to consumers. This accelerated process will force enterprises to improve their production efficiency. Let us More quickly and accurately understand the needs of consumers, reduce the cost of some silence and ease the enterprise to do precise positioning.
Cheng Yuhong - President of the cat people than the love (Wuhan) Technology Co., Ltd.
- cat lingerie 70% of the turnover is from the Internet's mobile phone side, and this year's sales target set at 5 million, the opportunity is to achieve through the mobile Internet O2O project implementation. The whole team, the whole channel of thinking mode and business model adjustment and change, which is a challenge to us.
Director of Shenzhen Electronic Commerce Service Center
- I think "the future challenges, first learn data thinking." For the whole industry, the future enterprises need to have two core competitiveness: First, a brand needs the soul; Second, the future business, in addition to brand influence, but also need to compete for channels sink capacity.
Lingerie underwear industry big talk about underwear + Internet how to reconstruct the underwear industry new ecology
 
Conference host - Shenzhen Underwear Industry Association Deputy Secretary-General Yang Qingyun
Lingerie underwear industry big talk about underwear + Internet how to reconstruct the underwear industry new ecology
The Internet is increasingly becoming the driving force of innovation-driven development, profound changes in people's production and life, a strong impetus to social development. In the context of this Internet era, the second session of the China Underwear Industry Internet Conference, is becoming a focus on the industry, covering a wide range, closely the industry pulse, concerned about the hot trend, the most industry-influential industry annual Internet event, The development of underwear industry under the Internet age has important and far-reaching significance.